Advertise your business in Today publications.

Advertising Prices & Packages – More Information

Advertising with Today Publications is one of the most effective ways to reach households across Doncaster. Our magazines are hand-delivered to over 27,000 homes, and readers often keep them for weeks — meaning your business gets seen again and again.

But how much does it cost? And is it really worth it? Let’s break it down openly and honestly.

1: What drives the price up?

• Ad size — larger ads cost more (full or half-page vs ¼ or ⅛).
• Premium placement — covers, inside covers, page 5 or centre spread.
• Short-term bookings — one-off ads are more expensive than committing to multiple issues.

2: What keeps the price down?

• Smaller ads — ⅛ or ¼ page options start as low as £26.
• Longer commitments — book for 4 months or more rather than just 1 or 2.
• Multi-magazine discounts — advertise across multiple areas and save.

Tip: Most small businesses find the ¼ or ½ page ads provide the best balance between cost and visibility. Packages are flexible — mix and match ad sizes and areas based on your audience.

3: Why are some companies more expensive?

Larger regional or national publications often charge hundreds or thousands per ad. This is because:

• They have higher print and distribution costs.
• Their circulation may be bigger, but often less targeted than Today Publications.
• They carry significant overheads (sales reps, design teams, agencies).

4: Why are some companies cheaper?

Some “ultra-low cost” directories may look tempting, but:

• Distribution can be inconsistent (sometimes not delivered at all).
• Ads may be crammed into dense layouts, with no community content that people want to read, reducing visibility.
• They may lack professional design support, meaning ads underperform.

5: Lifetime cost vs. initial price

A single ad gets you exposure for a month. But repeated ads build recognition and trust.

• First ad: Readers notice you, but won’t necessarily respond on first viewing
• 3–6 months: Readers begin to recognise your brand.
• 9 months: Readers trust you — and are far more likely to call you first.

That’s why most advertisers commit to at least 6 months — because the cost per lead drops significantly over time.

6: Payment options

We offer flexible payment methods:

• Pay upfront for a package by card or bank transfer).
• Spread the cost with monthly Direct Debit at no extra charge.

7: Frequently Asked Questions

Do I need to design my ad?
No — we can design it for you, free of charge.

Can I change my ad each month?
Yes, just send us new artwork or copy before the print deadline.

Is there a minimum booking?
No, but most businesses choose 4+ months to see real results.

Do you charge VAT?
Yes, VAT will be added to all invoices.

8: Is it really worth it?

For many businesses — yes. Especially local trades, services, and shops that want to be top-of-mind in their community.

It may not be worth it if:

• You only want a one-off “quick win” ad.
• Your service area is outside the towns and villages we distribute to.

9: Finally – Why do local community magazines work?

• The opportunity to get your message to a targeted local audience

• Ongoing visibility, because readers keep hold of it for a month.

• There is strong evidence that local services are preferred by most people
• People still love a printed magazine to read with a cuppa in this increasingly digital world

👉 Ready to advertise?

Contact Paula on 01302 969696 or email us here and we will get back to you as soon as possible.